Clear scope
You know the deliverables, timeline and price before work starts.
About Prime Time
You'll work with
me directly.
Personal accountability. Practical operations experience. Systems built for the way recreation organizations actually work.
Who leads the work
Meet Nico Santana
I'm Nico Santana, and I lead Prime Time Operations Group. I work in sports and recreation operations every day—scheduling, registration, league administration, youth classes and program development. I also run basketball leagues.
I've managed a tournament with more than 40 teams, run leagues with as many as eight divisions, operated a 12-team adult men's league, and worked with referee assignors to keep games covered.
I build scheduling, standings and statistics systems and create league social media content to recognize participants, share results and encourage engagement.
I started Prime Time to help organizations develop new recreation opportunities and manage the operational demands that come with running quality programs. I personally lead every engagement, from the first conversation to the final deliverable.
Professional photo
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Our principles
How I work
Usable systems
Practical files and processes that your staff can maintain.
Honest expectations
No promises of enrollment, coach hires or outcomes outside our control.
Let's make your next program easier to run.
Tell us what you're working on. We'll help define the right level of support.
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